Account Supervisor, Public Relations
Who are we?
Recently named The PR Net’s 2024 Travel Agency of the Year, 20Two Studio is a PR and social agency passionate about bold storytelling for lifestyle brands in the travel, hospitality, and wellness industries. We are spirited and strategic, and on our team, you’ll accelerate your career working on creative, meaningful, ROI-driven campaigns, telling compelling stories, and leading with passion to connect our clients with brand-building awareness and success. Being a part of this team, you’ll aid in the Studio’s commitment to its clients and staff through an honest approach, creative integrity, and a real passion for awesomeness. The Studio’s full client roster can be found here.
The name 20Two is inspired by the number 22, which is considered to be a master number focused on accomplishment at the highest level. The number carries the energy of duality, which is demonstrated through The Studio team’s dedication to creative thinking and ROI-driven approach - and that is what we seek in our team. We work with established, emerging, and rising brands whose qualities are equally mirrored in the teams that represent them.
Who are you?
You’ve mastered the art of media relations with strategic publications, and now you’re ready to uplevel into creatively delivering and leading account strategy with an ROI-centric mentality.
The number 22 also symbolizes adaptability and insight, which help to drive the agency’s innovation and strategic approach to creative storytelling. You know how to strike the balance between delegating and delivering, creating opportunities to share your know-how with more junior members on your team.
You fearlessly navigate conversations with direct reports, sharing both constructive feedback and praise, knowing that candid and caring feedback helps everyone grow. As a leader, both internally and for our clients, you are excited to contribute to the culture and success of the teams you lead and serve.
The Role
As the Account Supervisor, you are now considered management at 20Two Studio, which means you’ll have the opportunity for both tactical account management as well as broader leadership, where you can offer coaching, guidance, and career support to your direct report and account teams. You’ll have the opportunity to be the day-to-day lead on smaller accounts, managing internal delegation, while also starting to step into account strategy with a Director’s help. This means you’ll own the process for creating year-long strategies for our clients (putting together the template, delegating slides, and leading creative brainstorming) and will also be learning how to anticipate the client’s needs before they even ask.
You’ll also be busy attending FAMs and Media Missions, beginning to join pitches for new business, and upping your media relations game to focus more on KPI’s and bigger placements and stories. This is the level where you’ll also start handling the contract renewal process, as well as new contracts for new clients/new business. You’ll also regularly attend industry events and raise your hand to participate in webinars and virtual events when able.
Duties and Responsibilities
Account + Client Management
- Manage day-to-day client activities, including communication, research, planning, implementation, and evaluation of public relations activities, paying careful attention to budgets, resources, deadlines, and client expectations
- Strategically and quickly react to client needs
- Lead your accounts through their 90-day goals, adapting, evolving, and enhancing the tactics along the way
- Lead small accounts seamlessly, moving towards bigger leadership opportunities
- Develop and implement creative & media-worthy programs
- Create the strategy as an Account Lead on some accounts, asking for support from the Leadership Team when necessary
- Begin to utilize Harvest to manage team members’ time and account profitability
- Develop press-worthy programs and ideas for clients
Media Relations
- You are a master at creating buzz-worthy collaborations or spinning basic info into a bigger story
- You have a solid, trusted network of A+ media relationships that you can tap on a moment's notice
Team Leadership
- Begin managing direct report(s), providing leadership, guidance, feedback, and coaching to direct report(s) and account teams both in person and remotely
- Support and offer insight as needed to senior leadership
New Business
- Regularly participate in 20Two Studio's new business pitching, with the ability to articulately define what sets us apart
20Two Studio / Industry
- Weave your industry involvement into the collective knowledge base of the agency, reporting back on insightful information and creating opportunities for clients
- Responsible for developing one educational workshop each year
Experience and Qualifications
- At least 5 years of public relations experience in the hospitality, travel, tourism, and/or restaurant/culinary arenas
- Agency PR experience required (in-house PR experience a plus)
- Must have stellar national, regional, local, and trade media contacts in the US market
- Demonstrated track record of securing media coverage for clients
- In-person experience hosting media missions, press trips, and FAMs
- Some experience leading account teams as primary client contact
- Foundational understanding of influencer engagement
- Ability to travel for client needs - must have a valid passport for international travel
- Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
Benefits
20Two Studio offers a competitive benefits package, including:
- Competitive base salary: $83,000
- Commission opportunities
- Year-end discretionary bonus
- Monthly Cell Phone Stipend
- Company contributions to medical, dental, and vision insurance premiums
- 401K with employer match
- Accrued PTO
- Birthday PTO
- Flexible Release Fridays
- Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
- Hybrid office schedule (2-3 days in office)
- Corporate ClassPass discounts
- Pet insurance discounts
- Milestone gifts at 1, 5, and 10 years
- Annual holiday and summer parties, plus regular socials
- Ongoing training and development opportunities
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
J Public Relations (J/PR) and 20Two Studio (Studio) strongly support equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
J/PR and Studio recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J/PR and Studio may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting, and search firms.